This guide provides the information about creating excellent call to action buttons that convert accordingly there by increasing sales and leads .
If you have an online business, you should definitely have an idea about call to action buttons which otherwise is one of the main reasons, for not generating the required leads for your business. A good call to action button, helps you to make more sales and allows you to expand your business exposure.
Call to action buttons are most often under utilized and neglected by most of the designers because of their inexperience to understand the importance of it and its capability.
What Are Call To Action buttons ?
In simple words, call to action button is to make user do some kind of action according to the specific requirement. An action implies asking user to “subscribe to the mailbox” (or) “download something” (or) “click to watch some video” etc. If you don’t tell the visitor/user what to do, they just visit your website or video and just leave it there itself after the work is done.
The most used call to action buttons are
- Download my free tutorial
- Watch the video
- Start a free trial
- Make an appointment
- Enter your email-id
- Click the below link
- Download my PDF guide
- Call me now
- Get a free consultation
Popular Call To Action Buttons
Here are some of the examples of call to action buttons.
Ex.1 The below is a quick call to action form on Neil Patel’s Quick-Sprout website.
Ex.2 The below call to action button “Get Instant Access to VideoMakerFX” is highlighted with bold and underline to grab the quick attention from the users.
Ex.3 This is a very simple call to action button which commands users to order it for just $7USD.
Ex.4 Most of you might be aware of Long Tail Pro which is excellent keyword research software has the converting click to action button which states about the 10 day free trial.
Ex.5 Here is another quick call to action button on Genesis framework which tells users to Buy it 
Best Practices to create Awesome Call to action buttons
How To Create Excellent Call To Action buttons ?
There are several ways to create excellent call to action buttons and here is a way to create them using button optimizer. Button Optimizer is an online web tool which allows users to create excellent call to action buttons according to their requirements. Once the button is created you can either download the button as a PNG image or get access to the CSS code.
First navigate to Button Optimizer Web Tool [Click Here]
The web interface is divided into 2 panels. Controls on the left side and the preview on the right side.
The left side control panel contains six different controls which are listed below.
- SELECT BASE COLOR
- BUTTON TEXT
- SIZE, BORDER & COLOR DETAILS
- ICON
- TEXT SHADOW
- BOX SHADOW
Each of them are quickly explained [as most of them are self explanatory].
1. SELECT BASE COLOR – This option allows you to select the button color instantly. This is a 25X25 square grid which has around 625 colors
2. BUTTON TEXT – There are 4 control parts
You can provide your own call to action text which is to be displayed. Here, it is “BUY IT NOW”. You are also allowed to choose from the 9 listed fonts and select the font color. Also the bigger the call to action button generates more clicks which can be also be increased using these controls.
3. SIZE, BORDER & COLOR DETAILS
Horizontal Padding – This option expands the button horizontally.
Vertical Padding - This option expands the button vertically.
Background top color & Background bottom color - These settings allow you to apply the required gradient effect.
Border Radius - This option control the border controls of the button. You can create a button with sharp corners/curved corners/round corners.
Border Size – This option allows the user to create an external border around the call to action button.
Border Color - This option allows you to select the appropriate border color.
4. ICON - By default there is a small arrow placed at the end of the text. You can control the arrow position to get displayed either before or after the text. The Top position & the left position allows you to control the icon placement. You are allowed to add any external icon from their database and in case if the default icon is not in sync according to your plan then just click on “remove icon” to remove it directly from the call to action button.
5. TEXT SHADOW & BOX SHADOW
These two shadow controls are provided to add more depth to the call to action button.
Once everything is done, just click on “Download as PNG image” or click on “Get CSS code” which provides you with the necessary HTML & CSS code generated according to your settings.
Hope you have liked this new “Call To Action” free generator guide. In case if you like this article, please don’t forget to share it using the buttons present adjacent to this page.